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MFA Fashion Merchandising Final Thesis
Business Plan Book, including business concept, mission statement, vision statement, marketing research (macro and micro), target market, competitor analysis (direct and indirect), SWOT analysis, differentiation, positioning, website design, marketing strategy, marketing campaigns and channels, advertisements mockup, and financial plan. Book designed by myself.
Street Codes Cover
Street Codes Cover
1/1
Street Codes Cover Page
Table of Content, Business Concept
Table of Content
Executive Summary
Business Concept
Table of Content
1/5
Marketing Research, including macro and micro research
U.S. Business Environment
U.S. Business Environment
Fashion E-commerce in U.S.
U.S. Business Environment
1/10
Target Market
Target Market
Target Market
Target Market
Target Market
1/5
Competitive Analysis and Strategy. Including direct and indirect competitors, SWOT anaylsis, positioning
Competitive Analysis
Competitive Analysis
Competitive Strategy
Competitive Analysis
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Website Development
Website Development
Website Development
Website Development
Website Development
1/5
Marketing Strategy. Branding, marketing goals, campaigns, ads mockup, channels, and marketing calendar.
Marketing Strategy
Marketing Strategy
Marketing Strategy
Marketing Strategy
1/21
Financial Plan. Summary, profit and loss, 3 year growth forecase, loan payment, startup cost, marketing budget. Appendix
Financial Plan
Financial Plan
Appendix
Financial Plan
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